Darrell Ell did a tremendous job running the Lethbridge Curling Club when he was General Manager. When I was doing the Scene & Heard gig he was always up for an interview willing to promote the sport he was so passionate about. That passion really came across in each and every segment we ever did and I’m sure that kind of enthusiasm helped him to land an amazing job with the World Curling Federation. When it’s 30 degrees outside in the middle of summer there is still a lot of planning that goes on. His job takes him all over the world. He took a minute out of racking up a few more air miles on Air Canada to answer a few of my questions:
You are the Competitions and Development Officer with the World Curling Federation. Explain what that job is?
On the Competitions side, my role as a WCF CDO is to serve as the Technical Delegate consulting with the Host Committee for our World Championships. That means that if Lethbridge were to host a World Championship I would work alongside the local organization committee.
Since I have been with the WCF I have been the TD at World Men’s, World Women’s, European, European C, Mixed Doubles, and Seniors Championships.
On the development side I have instructed at Curling Camps and Clinics for Junior and Adult Curlers. We also teach the teachers through our Instructors and Coaches Training Courses.
I am also a Business of Curling Facilitator and in this area we work with curling clubs to help them with the business side of curling. Contrary to what some curlers think, Curling Clubs are businesses and they must operate like a business to remain viable.
You still live in Lethbridge while the Federation is based out of Scotland. I suspect you have a lot of air miles?
Yes, I am fortunate that I am able to do my job from Lethbridge and yes, you are correct about the air miles, I average over 85,000 air miles a year and I travel exclusively with Air Canada / Star Alliance (I hope your viewers see this shameless plug) airlines and while we have all heard horror stories, Air Canada and staff have been very good for my travel.
Travelling from Lethbridge can make for longer travel days, but it is so nice to check in with people you know at our YQL airport. Plus, it is nice to breeze through security with only 18 people getting on the airplane.
Is this your dream job?
If it isn’t, it’s tied for first. I can’t imagine what could be better.
I get to work with a great group of people on our WCF staff. In my travels I get to work with an enthusiastic group of volunteers that is hosting our World Championships. They all love the game as much as I do, and all want the events to be successful.
Over the years I have learned, and this was long before my WCF days, that I could walk into a curling club anywhere in the world and I would be welcomed as a family member. That still holds true today and what is really interesting is as you become familiar with this new group of friends, someone in the group knows someone you know. The world may be large, but the curling family is larger!
When did curling “sweep” you off your feet and make you want to make it a career? (sorry)
I grew up in small town Sask. Back in the days of the outdoor hockey rinks and after taking a couple of shots with pucks where I didn’t have equipment (I played defense and wasn’t smart enough to get out of the way), and freezing my feet it just seemed that hockey was not the game for me. That and the fact my father was a Volunteer Member of our 2 Sheet Curling Club Board and had a key to the club, I could go and throw stones whenever I wanted and in this case it was okay “to throw stones at houses”.
As I was nearing the end of my 22 year military career and trying to decide what I wanted to do when I grew up there were two jobs that I thought would be interesting. Golf Professional and Curling Club Manager.
By this time in my life, I had by then served in every position as a volunteer in a many curling clubs in Canada and Europe. This included icemaker and janitor and while I felt I had the skills to be the janitor, I didn’t feel I was ready to be a Curling Club Manager. But I was ready to learn the Golf business.
I decided to enroll in the Golf Management Program at Lethbridge College. After a couple of years at Lethbridge College I was fortunate to have apprenticed at Paradise Canyon for a couple of years. In, 1997 an opportunity came to apply for the GM position at the Lethbridge Curling Club and I was hired for that position starting September 1st 1997.
Curling has given you the opportunity to travel all over the world. What have been some of the highlights so far?
I wrote earlier about the friendliness of curlers and that is one of the highpoints. Instructing at the 1st Curling Clinic in Korea and throwing the first curling stone in the country is also another highlight.
Curling is a great social game and having the opportunity to play the game with my wife has to top the list. While living in Europe we were able to travel to different countries playing in their spiels and meeting and learning about their cultures while there.
Most recently the 2014 Sochi Winter Olympics rates in the top 10. My role was as the WCF Representative for Doping Control in the curling venue and to pre-empt your question, no I was not the sample collector. My role was to ensure coordinate the Doping Control Chaperones so they could meet with the athletes immediately following a game and before the athletes left the field of play.
Being so close to the athletes, at ice level and I got to see their “thrill of victory and their agony of defeat” which to those losing the semi-final playoff games was devastating. Four years of their lives gone.
Right next to this moment was the next day, when those same teams had to come back to play the bronze medal game and to hear one of the athletes (who had been a student of mine in our WCF Junior Curling Camp 10 years ago) tell her teammate after they won the bronze medal game say “see I told you the sun would come tomorrow)
You’re a level 3 curling coach. What kind of satisfaction do you get from that side of the sport?
My favorite moments in instruction are when the athletes are successful! Whether it is the first time they slide without wobbling, throwing the first stone that sits on the button or the first takeout. The joy and elation that you see on their faces and hear in their voices is priceless.
My second favorite would be to see the team and students you have worked with in junior camps be successful – winning a spiel, their national championships, world championships and even Olympic Medals.
While curling is perceived as a very social sport, to get to the highest level you have to be in good shape just like any other sport. What’s a training regimen of a serious curler?
I would love to say I know exactly what that training is from my days as a player, but I was never good enough to compete at the highest levels. (You know the old saying, those than can play, those that can’t coach or take administrative positions).
But I have witnessed and listened to players talk about their training as they prepare for the next season.
At this time of year, players are working on strength and stamina, especially the sweepers. Curlers fitness is not what it was in the days that Export A and Labatt’s were major sponsors. Top-level curlers, most are carded Olympic athletes all have access to their countries National Olympic Fitness trainers who help them design programs tailored for them and their sport. Most if not all include visits to Physio and Massage Therapists Sports Psychologist’s because mental preparation is a big part of the routines the teams go through as they play through a spiel or championship.
What kind of cost is associated with a curler who gets to a world championship? There are so many levels to go through and so much time involved. It would seem to me that a curler either has to have some great sponsors or be financially independent.
Curlers in Canada have a very strenuous road to travel in order to achieve their goal of a National and World Championship.
For curlers in other countries the task isn’t as difficult as the number of curlers they are competing against is significantly smaller than in Canada.
However for all curlers regardless of nationality, to win a world championship you have to play against the best competition. You have to play on the best ice conditions and that requires they have to travel to Canada to get that experience. There are competitive curling tours in Europe that are helping those teams gain the needed experience, but the talent pool is not quite as deep in Canada.
Travel and accompanying expenses require that you have to have some very generous sponsors, family members and friends. The Olympic carded athletes in some countries are full time curlers as their funding allows them to support themselves and family while travelling around the world curling. Those full-time curlers are few and far between; Scotland, Switzerland, Norway and Sweden provide this type of funding to select athletes. Canada provides a monthly allowance and other benefits but not to the point where Canadian athletes can quite their full time jobs to curl.
How would you describe a typical Canadian curler?
Having been away from Canadian curling for over five years I don’t know that I could accurately describe a typical Canadian Curler.
But, I recently participated in a Business of Curling Symposium and from surveys, the typical Canadian Curler is:
Male, White, between the ages of 12 – 17 and 35+, speaks English, lives in a Prairie community of less than 100,000 with a partner and children, has at least a high school diploma and a household income of at least $100,000, employed full time and accesses the internet daily.
What has been the best tournament you have ever been to and what made it so good?
Canadian Mixed Championship 2000 – Lethbridge Curling Club – This was the first Canadian Championship we had hosted at the club while I was the Manager. We had a great committee; we had great club and community support.
The party zone or patch was located over top of sheets 7 – 10 in the curling club and every night, 10 minutes after the last game was over, the bands or DJ started and the party began.
Where is the sport of curling in terms of growing internationally
We are seeing growth and interest all around the world. If ice rinks were as readily available as soccer pitches, I can’t imagine how many would be playing the game today.
TV coverage in China and Japan is unbelievable, and other countries also have shown great ratings. For the Vancouver Olympics, Canada had the 8th highest viewership of curling with China and Japan the top two. Brazil was in the top 5 in viewership and while they have curling stones in the country they do not have any active curlers in the country.
The insulated tent or Portable Curling Facility project that I am involved with could be just the thing that will provide a low-cost alternative for building a dedicated curling facility and then watch out, the number of curlers will explode.
What’s the summer like for you? Is it a down time or is it never ending?
While the World Championship season runs from September through April, our curling business is year round. There is certainly not as much travel during the May through August time period, but we use this time to host Curling Camps, Business of Curling Symposiums and prepare for the upcoming events including site visits and meetings with the local organizations.
For each championship we usually will visit the event site twice before the actual championship in order to meet with the organizing committees. We want to be able to help them help us to run our championship. Those visits are key to developing a strong relationship with the committees and a successful event.
Aside from curling what else do you enjoy?
Golf, reading and listening to music.
Over the years I have learned you don’t really know a person until you have played a round of golf with them. The person you thought the most kindest, gentlest can be just the opposite on the golf course and it is amazing how those people you always thought were the smartest somehow forget how to count when they are adding up their strokes.
When I play golf it is me against me. If I play well, I feel good and if I play bad it is still me and even then, after I analyze my score consider the bad shots that I hit that I don’t normally do I can still feel good about what my potential score could have been. It is easy to find the negative but a lot more fun to put a positive slant on it and then you can’t wait to play again.
With all the time spent on an airplane on international flights having a good book on your IPad helps make the trip seem shorter.
I love listening to music and listen to just about anything, but when the radio is on it is on Country 95 and that is in Lethbridge and anywhere else in the world that I am, thanks to streaming.
I always love to hear people’s top 5 albums of all time are. So?
I don’t know that I can narrow it down to five albums so I would prefer to name artists and they are listed randomly.
Reba
Il Divo
George Strait
Celine Dion
Cher
Best concert ever?
Il Divo in Calgary a couple of years ago. Gail and I had front row tickets and a microphone stand was directly in front of us. Sitting that close we could clearly see and feel the emotion as they sang. They were awesome.
Most recent – Blake Shelton Calgary Stampede 2015. Blake’s personality is like we see on “The Voice”. His sound Is just like you hear on his albums and he is very good at engaging the crowd.
Who in your mind were the best male and female curlers ever?In today’s game for Male curlers, I would have to say Kevin Martin and Randy Ferbey if you are basing it on titles they have won.
Best Women Curler – I would have to say Jennifer Jones.
However, the teams of yesteryear played under much different ice conditions and with less than good curling stones I would likely rate the Ernie Richardson Teams from Sask as some of the best players of all time.
What’s the most remarkable curling shot you’ve ever seen?
There are a number of shots in the TSN top 10 shots and all could be the most remarkable shot. If I were to pick, I would have to pick two, Sandra Schmirler and Jennifer Jones both made incredible shots to win their games to advance to the World and Olympic Championships.
Do you foresee any kind of technology that could improve the game?
I am a user of technology (after someone shows me how) and the wrong guy to talk about how technology that could improve the game.
However, web-streaming and TV coverage of all of the games on the ice during championships allowing the viewer to select from one of the games and watch their country or favorite team play rather than what the TV director has chosen. I think this would be a welcome addition that could help the sport grow in our newer associations.
What about any rule changes?
Curling, like golf is a game of tradition and curling is played under the Spirit of Curling, which is prominently displayed in all of our Curling Rule Books.
However, we are seeing and hearing of infractions that have occurred where teams have not played the game under that Spirit and I would be in favor of any rule change that would see the player’s honesty and integrity being front and center during a championship.
Where do you see the sport in 20 years?
Looking into my crystal ball, I would love to say the game would be played all around the world with growth from the current 54 Member Associations to 100.
Anywhere where there is a hockey arena, we can have curling ice.
The PCF project that I have been involved with involves the WCF purchasing an insulated tent and all of the equipment necessary to make ice and deliver that to a successful bidder. The idea is we back the delivery truck up, set up the structure, plug in the equipment and add water and viola curling ice.
This first trial project should be ready to go in Finland in November and we believe it will show our members an inexpensive way to have their own dedicated facility rather than having to share a hockey arena and playing at less than ideal times on less than ideal curling ice.