I had the great pleasure of working with Esther Madziya when we co-hosted the CJOC morning show a few years back. She is a hard-working, shoe loving, sports fanatic with a great sense of humor. While her job was focused on writing and presenting a news cast every half hour she never lost her passion for sports. When a PR job opened for the Lethbridge Hurricanes she knew she had to apply. Naturally, she got it. Then came a position with Hockey Canada. It was a no-brainer for her to apply for that job. And naturally, she got it. While I was very sad to see Esther leave Lethbridge, I was thrilled that she found what is her true calling. She took a few moments out of her hectic schedule to answer these questions:
You’re a sports fanatic. Where do you think that came from?
This is an easy question. For as long as I can remember, my dad, my sister and I would watch NFL on Sunday’s. We always cheered for the Pittsburgh Steelers (that’s where my love for them came from) and it just kind of snowballed from there. My family also played tennis and throw in all the other sports (hockey, golf, basketball etc), I guess it was just my destiny!
You’ve done both TV & radio in your career. What are the pros and cons of both for you?
Well in radio, only you (Mark) had to see how bad I looked at 4:00am haha, but to be honest, both are tremendous. Radio is great because there is that immediacy of the news and you have to get your point across in a short amount of time. The downside is you don’t have all the time you’d like to put all the information you can in a 30 second story or 3 minute newscast. I liked TV because there’s more time to be creative in your storytelling and you have time to put your stories together. The best part of both is the connection you have with your audience and they get to know a small part of you and your personality. Of course there is the lack of privacy when with family, grocery shopping etc., but that’s what you signed up for in the job. You will get recognized and it’s nice that people do and come and talk to you, but we’re not in the business to be recognized.
You worked in the Saskatoon market when the Blades were having a horrible season and you worked with the Hurricanes when they were going through their tough times. How difficult is that to keep things positive?
It’s not easy by any means. I think you still have to tell the story. If a team is struggling then you have to report on the facts which was the case in Saskatoon – the one year I was there they were 7-65 so it’s hard but you still have a job to do. I think the frustration comes when fans get personal in their attacks of the players or the staff. No one hates losing more than the players/coaches and staff but the players are kids and you have to remain positive for them because hockey is their life. I just always tried to be a positive influence in their lives whether it was a kind word or just a pat on the back so they know that you’re in their corner.
Top 5 favorite sports celebrity interviews you’ve ever done:
Oh man …
Mike Weir, Ferguson Jenkins, Wayne Gretzky, Bobby Orr, Russ Howard
Women in sports is fairly common today. When you started not so much. Did you find you had to work that much harder to be accepted and respected?
I definitely felt I had to prove myself, but my parents always instilled in me a good work ethic. If I could go home at night and feel good about the work day that I put in, then nothing else mattered. I found that working in Lethbridge after school, some of the people I was interviewing knew me a little bit already. I had good people along the way that gave me advice as well when it came to the business (Tony Deys was awesome to me before I decided to pursue a broadcasting career). After a practicum at Country 95 I landed a job with the station but felt I still needed to prove myself. Moving to Saskatoon was the biggest challenge. No one knew who this Alberta girl was and my beat was football (CIS and CJFL). I remember going to my first practice, nervous as anything, but remembering that I deserved to be there just like the other (male) reporters. I introduced myself to the coach and it went from there. You have to do your research and know what you’re talking about and have respect for the players and coaches you’re talking to. If you do that, it’s a two-way street. I was lucky enough to deal with great coaches and players in Saskatchewan, even when I came back to Lethbridge, so covering football, hockey, basketball, wrestling, curling and other events I feel very lucky and I have made friendships with many of those coaches and players and I’m still in contact with them to this day.
You now work for Hockey Canada. Describe what you do.
My official title is “Coordinator, Media Relations” so basically any interview requests with players and coaches at events (or on a day to day basis) is what I coordinate. We also write and edit news releases, assist with press conferences, game program and web content.
We may have a selection camp here in Calgary or off-site and if you’re the media contact then it’s my responsibility to make sure everyone gets the information they need. Also when we travel with teams we are the media contact for the team or for an entire event meaning dealing with accreditation for media, working the host committee on national and domestic championship events for all media needs. In a nutshell, provide day to day media, communications and public relations support for Hockey Canada, our National Teams and events or programs as assigned and attend national/international events.
Is this your dream job?
OMG, definitely a dream job! I feel lucky that covering sports and being in radio and television has given me some pretty amazing experiences, but Hockey Canada is a definite step up and doors to events and experiences I could never imagined. I do have to pinch myself some days because it still doesn’t feel real.
Just after you started with Hockey Canada, Canada ended up winning the World Hockey Championship. That must have been a nice start.
A fantastic start for sure. The tournament started while I was in Buffalo, NY at the IPC Sledge Hockey World Championships with our National Team. As the defending champions, we had our own gold medal that we were trying to win but we were definitely keeping an on the team as the tournament started. Getting back to Calgary and being in the office, all the staff would be gathered around the TV watching the game. It was pretty special for sure.
You’re a big music fan. Top 5 albums of all time.
Oh man, that’s tough and not a fair question at all!! Music depends on my mood because I listen to everything, but at this moment (and it would change tomorrow), I’d say … and in no particular order:
U2 – Joshua Tree
Michael Jackson – Thriller
Bruce Springsteen – Born in the USA
Garth Brooks – No Fences
Lauryn Hill – The miseducation of Lauryn Hill or something by Jay-Z
Top 5 concerts you’ve been to.
Again, tough and in no particular order:
U2 (Pop Mart Tour in Edmonton)
Janet Jackson (in September in Edmonton)
Tim McGraw & Faith Hill (Soul II Soul)
Bon Jovi (in Saskatoon)
The Police (in Edmonton and Sting’s sons band opened for him)
You’re a self-proclaimed shoe addict. Come clean. How many pairs to you currently have?
If anyone in my family is reading this, I’d rather not say!! I have toned it down, a bit, but not by much. Let’s just leave it at that!!
The Riders. Discuss.
Worst season of my life! It was frustrating and while you never want to see people lose their jobs, changes had to be made. Now with the hiring of Chris Jones, I’m definitely optimistic of next year. I mean, I’m not planning the parade by any means, but we’ll do better than 3 wins for sure!
(Editor’s note: Esther believes that she is engaged to former ‘Rider slotback Weston Dressler. I’m happy to report that the restraining order comes off next Tuesday.)
You take a walk along the banks of the Elbow River in Calgary and find a bottle. You rub it. Miraculously Doug Henning emerges from the bottle and grants you the ability to invite any 5 people over for supper, alive or dead. Those five are….(I know Doug Henning is amazing)
In no particular order – Terry Fox, Dr. Martin Luther King, my grandmother, Oprah, Jesus and my mom (it’s my party, can I have 6 people?!)
When you think of your time in Lethbridge what do you reflect on?
Lethbridge is amazing – it’s home and I miss it. While I wasn’t born and raised there, the city and community truly have shaped me into the person I am. I think of many people I’ve had the opportunity to get to know from my church as well as through work getting to tell their stories as a reporter. You can walk down the street and run into someone you know and people would give you the shirt off their back. Lethbridge has been very good to me and my family and I can’t say enough about it.
What is the single-most best day of your career so far?
Tough question, I’ve had some pretty amazing moments whether it’s been in news or sports. I don’t know if it’s happened yet, there’s still more to come in my career. For now, I will say working in Saskatoon and covering the 2010 World Junior Hockey Championships when Canada won Gold. Epic!
Is Hockey Canada where you want to be for the long haul or is there another job down the road that you hope to one day acquire?
It would have to be something out of this world to trump Hockey Canada, but I’m loving where I’m at and there’s no place I’d rather be.
Is there really a big difference between a community owned team and a privately owned team in the WHL or is the formula for a great franchise simply to just win?
If I knew the answer, I’d be doing something different! I think either way you need to win but to have the support of fans and the community to fill the seats is part of it. Good people whether it be private or community owned will surround themselves with people to help them succeed and then it’s up to the ones playing the game. I will say, I’m beyond ecstatic to see the Hurricanes winning. I’ve only made it home for one game so far (they beat the Tigers 7-0), so I wish for everyone a great rest of the season and a long playoff run.
Stanley Cup Winner?
One day I’ll look forward to saying the “Edmonton Oilers” but until then, it’s hard not to be impressed by teams like Chicago, Dallas, and Washington.
Will Roger Federer ever win Wimbledon again?
I’ll never count out Federer winning another grand slam. If he can stay healthy and as long as it’s him, Djokovic and Nadal (if he can stay healthy), I’ll say yes, but it has to happen within the next two years.